Business Coaching
Before you can change you must understand yourself
By Caitlin O’Connor
“Change is as a result of true learning” – Emerson
Caitlin O’Connor is founder and managing director of
Accelerating Performance
, with extensive experience in the area of organizational development at strategic, operational and tactical levels. After training with Centre for Professional and Personal Development as a life and business coach, Caitlin has married her coaching expertise with her corporate exposure to bring a fresh approach across such areas as workplace innovation, thought leadership, positive thinking together with stimulating work-life balance. She brings a breadth of expertise having experience of both managing start-up environments as well as established businesses.
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The only way we can embrace change is by understanding ourselves – understanding our values, our beliefs, our wants and our needs. However, though that is a big part of understanding ones self it is only the start.
Every person is unique and we must celebrate our uniqueness. Before we can celebrate our individuality, as logical as it may sound we need to know what that uniqueness is. However, this is not necessarily as easy as it sounds!
In understanding ourselves better we can then assist others to understand themselves better. We can build confidence in others and motivate and encourage others to learn and to develop.
We must continue not only within ourselves but also among those we coach, mentor and influence to celebrate uniqueness. Uniqueness is a fundamental part of the success of a team or an organisation, all having individual signature strengths, needs and expectations. As leaders and motivators we must recognise and make the very best of them.
Understanding self is the core of improving personal and professional effectiveness together with
o Understanding others
o Adapting to others
o Connecting more effectively
o Improved communication and improved relationships
We must all make a commitment to understand ourselves fully. As qualified coaches we have engaged thoroughly in professional development and understand our drivers and what formulates our life path. However, how many of us have undertaken a full evaluation? This is journey and a very worthwhile task. Through many different programs including the Insights program, individuals can receive an evaluation on their personal unique strengths and weaknesses, value to others, communication, blind spots, management style and personal achievement tips. This invaluable tool allows us and our clients to set goals and ambitions for success and indeed to be more aware of our short-comings. It encourages embrace change.
Accelerating Performance
Accelerating Performance prides itself in assisting organisations and individuals clarify their vision and strategy with extensive experience in change management and in the development of trust through communication. Through the provision of skills and processes we empower individuals to achieve goals combined with work life style balance using a range of Workplace Innovation models and Thought Leadership tools.
Accelerating Performance also provides assistance to companies and individuals wishing to have a strong brand and marketing focus.
Caitlin spent almost two decades working at Management and Marketing Director level across semi state and high profile start-ups. Working with Caitlin is invigorating as she promotes high performance teams through her challenging style, compelling lasting change.


Caitlin O’Connor is founder and managing director of